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Search Engine Optimisation

Search Engine Opyimisation (SEO) plan on board

Rebuild Search Results And Grow Online

If you’d like to find out if LDM can offer any Digital Marketing advice to your company click the button below and fill in the Discovery form to give LDM the information needed to look at what options there are to work together

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If you’re looking for a marketing agency that can help you reach your goals connect to your target market build your brand, grow online and increase trust levels, Lofty Digital Marketing is the right choice for your Business.

the SEO piece of the digital marketing world

Search engine optimisation, SEO, is the most effective way to connect with your target audience and improve your brand visibility online. We make sure that your website ranks higher in search engine results pages with our tailored SEO campaigns.

The term SEO refers to the process of optimising your website in order to boost its exposure online so more potential customers using Google Search, YouTube, Bing, Yandex and other main search engines that are looking for products or services linked to your business can find them before your competitor. The main Ranking Factors or components are on the page creating internal links and relevant content and off-page including link building and well-known citations. The higher your pages’ exposure in organic search results, the more likely you are to get more attention and be noticed and attract new and existing clients to your company and build your brand or entity on the internet.

A Website Optimised For Search Engine Rankings

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If you own a local business on the high street in your town or community, did you realise that if you’re not easily found in the local SERPS or map listings or map pack, especially on mobile devices like smartphones which is important as Google has changed its SERP’s to mobile-first and rendered desktop SEO virtually redundant? The desktop results are now more for consumer research into products. So, not showing up on local mobile will mean missing out on a substantial portion of client enquiries like clicks or calls. So, researching your ideal key phrase is so important and don’t forget image search to aid your local mobile placements

Using industry-standard SEO techniques and backlinking with high-quality content and assessing keyword selections and checking keyword difficulty metrics will help improve your search placements, making it easier for interested clients or customers to find your website,  sales page or Google My Business listing with relevant content that helps solve a problem your potential customers or clients are having.
There are a lot of criteria that go into determining how high you rank in the SERP’s, but sorting it all out might be difficult for anyone who isn’t qualified or skilled in the internet marketing field. Such as our use of structured data to enhance online search within the Semantic Web as envisioned by World Wide Web inventor Tim Berners-Lee making your content machine-readable to aid in linking data relevant descriptions and context.

However, it’s something that cannot be ignored if you want to get in front of your targeted market online before your competitors do and build your company brand and reputation while prospects are searching for your type of product or service.

Your Search Engine Optimisation Digital Partner

Search engine optimisation is the process of improving the visibility of a website or webpage in search engine results pages (SERPS) for  particular relevant keywords or Topics. If you’re looking for an SEO provider that will take your business to the top, we’re with you all the way.

Lofty Digital Marketing – Search Engine Optimisation is focused on helping you get more customers through your doors or messaging your firm with our proven search engine optimization strategies. SEO is an effective way to connect with your target audience and improve your brand visibility online. We make sure that your website ranks higher in search engine results pages with our tailored SEO campaign for your Key terms and get your own rich snippet. Timing of results will vary depending on competition, chosen industry and the technical SEO involved. Some of the lesser aspects but still very important are below but there are others to consider as well:

  • Mobile Friendly
  • Page/Site Load Speed
  • Secure Accessibility https
  • Consistent Business Listings
  • Domain Age and Authority
  • Social Signals
  • Indexability 
  • Backlinks
  • User Activity or Engagement 
  • Good Relevant Content
  • Relevant Targeted Keywords
  • Structured Data
Man drawing seo process design on board

Competitive SEO Metrics

With (7 years) experience, our LDM experts know what the search engines are looking for when it comes to ranking your website in organic search and build up your online presence with increased organic search traffic. Through experience we know that Google bots scan your internal links for new information about your site, making full use of microformats helps here, they’ll have a better understanding of how helpful and trustworthy your content is, so each piece of content will be checked by LDM for proper structure and link building options to power up your brand, which then increases trust in Google and Other relevant search providers and have a positive impact on search rankings. When necessary, utilising your most popular search terms they will be incorporated into a Search Engine Marketing (SEM) campaign with Facebook ads and or Google ads.

This SEM Is the practise of developing, conducting, and optimising ad campaigns is known as Search Engine Marketing. The main distinction from SEO is the separation between paid and unpaid priority ranking results in the search pages. SEM is more concerned with prominent page ranking than with relevancy, A business owner or managers and website developers should treat SEM with importance in terms of visibility, as most people go straight to the top of their search results. Google now places paid ads at the top and other varying positions above Maps listings and organic results. Depending on your business and goals you may want to have a mix of organic and paid or build a solid foundation with organic web and test the results with SEO tools.

small business opens with seo

We will work closely with you to help you understand how search engine optimization works, as well as implement a powerful SEO strategy campaign for you including most importantly mobile search results to make sure local searches by buyers find you easily in results and before any of your competitors. But, you have to play your part by having a process to create rapport and engage new clients by getting a buyer who will want to come back for your great product or service and just as important your customers or clients recommend your business to others. There are several strategies we can share you have different referral programs built in to your business. We look at your Compelling content to help search engines when they analyse the content of websites to determine whether it is relevant to a particular search query related to your company.

If you’ve been struggling to get noticed in local Maps or search engine results pages, or you are wondering how to get started, our friendly, professional team can help with the major search engines, utilising rich snippets search feature will give you more space on the SERPS and take more authority for your company

We will ensure your small business gets the visibility you need on the top search engines, such as Google. With strategies created entirely with your specific business needs in mind, you will soon get the recognition your company deserves with our services with more phone calls for service providers or higher footfall and visits to your bricks and mortar premises. It makes sense to include effective SEO strategies as part of the marketing component of your business plan.

Team planninag SEO for clients at table

Search Engine Optimisation Done Right

Lofty Digital Marketing is a pursuit powered by data-driven decision making and results that grow organic traffic. Our SEO agency has been shaping digital marketing strategies for companies across multiple industries since 2014, and we’ll use our knowledge and experience to help you make your mark on the web using search engine algorithms by enhancing the user’s search experience just as Google recommends resulting in better search positions.

We can guide you through every step of your SEO journey from developing a keyword phrase strategy to executing tactics that are tailored to your needs. We also have a dedicated team of professionals who will monitor & manage your campaign on an ongoing basis so you always know what’s happening – giving us total transparency when it comes to our services.

We have a wide range of expertise in different sectors such as e-commerce, financial services, Health services (privately run) non-profit organisations, home contractors and construction, wedding hire services and photography and more; which means that we can provide the best possible solution for your situation and increasing Market penetration.

Business services Related To Website Optimising Strategy

  • On-Page Factors – like Titles and Title tags
  • Off-Page Factors – such as Guest Blogging
  • SEO Friendly Website Design – Internal linking and optimal header tags
  • Content/Promotional – Good content for users
  • Keyword Phrase Selection – Researched List of keywords
  • Keyword optimisation and research – check Keyword Density
  • Google Analytics – report Key metrics
  • Branding – User experience + Brand Authority + Google Search console Branded searches
  • Citations and Directory Listings – Mention of online Businesses Name, Address & Phone number
  • Backlinks – High quality backlink sources
  • Outreach – Valuable Links from external authoritative websites
  • Conversion Rate Optimisation – reducing Bounce rate
  • Schema Markup – or semantic Structured markup
  • Digital Marketing – SEO your website, Make an offer, advertise it, have a sales page and build a list

 

Still Have Some Questions Left?

Call us for a Free Consultation at 01623 272150

To find out how our Search Engine Optimisation Service can help grow your business

We Help You focus on building Your Brand and Increasing footfall and more Enquiries

Our New Client Process

No two businesses are the same. So, we factor in our approach to match your needs and increase visitors to your sites. Every business has its own unique story, product or service to promote. We will listen to you and come up with a strategy that will work for you and us to grow your presence online, build trust to attract more customers, clients or patients and grow your brand or online entity with one of the first changes to be noticed is increased search volumes which give your firm the opportunity to make a great first impression.

Also, keep in mind that search results features like rich results and Knowledge Panels can enhance visibility and provide users with extra information about your organisation right there on the results page. These extra features are provided by all the Leading Search Engines and show trust and authority is growing.

We get involved right away to assure that we understand what you’re looking for and that we’re up to date on all our aspects of SEO and your industry changes. Our team of experts can help you with social media marketing, conversion rate optimisation using A/B split testing, and sales promotions to make your campaigns more profitable. Lofty Digital Marketing is willing to assist you with whatever challenge you’re experiencing in growing your firms market share in your field of business!

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SEO Page Lead Generation - Getting more enquiries:

The first step is understanding where your leads are coming from. Ideally you should have built a customer avatar to flesh out who your ideal client is that you want to come to your website or social media platform and engage or opt-in and contact you. Certain aspects of this data set can be confirmed with paid advertising to test each segment for example, male business owners over 35 years of age in business for more than 5 years.

Your research may have started with a search engine marketing plan to gather data about your targeted audiences for a chosen product or service with pay-per-click advertising. Once this is completed then it’s time to generate your type of audience in greater numbers through smart marketing strategies such as lead generation campaigns or social media advertising, which all help build your brand and have a positive effect on your SEO efforts. Yes, to begin with, It’s recommended to use paid advertising to help your SEO and gather data and build an interested audience around your businesses brand.

We work hard to develop long-term successful and mutually beneficial relationships in the online space. 

Just like working with a partner you want to see them prosper and grow. Building trust and authority with a consistent digital traffic growth so you can lead and nurture prospects to customers and repeat clients through your sales pipeline. That’s why working with Lofty Digital Marketing is like having an extra partner sharing the workload and offering Business advice to achieve goals and build a profitable marketing campaign.

Contact us now for your FREE initial consultation so we can explain exactly what we can do for your firm!

 

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