Digital Marketing Agency
Looking To Grow Your Business Online
See what the internet is saying about your company
Local business owners know their product better than anyone else…right
So, let us get your business found by potential customers before your competitors…while you drive your business forward. Choose from organic Search Engine Optimisation, Social Media Management, Map Listings to Paid Traffic Generation.
This is the latest and most exciting service we have offered to date. Today reputation is so important to build trust, authority and help gain more customers, clients or patients. With this service, we help build a strong and accurate reputation, we monitor new and old reviews and distribute and help satisfied customers to leave 5 star feedback. This will enhance trust and encourage new prospects to do business with you. You should have this in place to stop any reputation management issues.
Today's marketing agencies have a multitude of services to offer all business types the chance to grow online and build their brand. For a lot of owners or managers, they want to know which service can help them first and foremost. At lofty Digital Marketing, we analyze and prepare a service that does that. We realise you don't need to use every type of product but one that provides the results the firm is looking for most. The obvious place to start is a fast converting website.
The internet is global place and we provide online marketing services to clients locally Nottinghamshire or internationally like the UK, Australia, USA & Canada. Use a digital marketing agency you know or has been recommended or you feel happy after consulting with them. Starting with website audits and local SEO to paid advertising, press or news releases and competition analysis. There is no one size fits all and is dependant on the company, niche and objective.
Contact Will Polley over at Lofty Digital Marketing for a free website audit. We’ll check things like speed, mobile friendly, indexing, redirects, technical factors, other on page factors and link structures.
Go to our discovery form and fill in the details…we need to learn some more about your business
More reasons to work together
We are empowered by passion and enthusiasm. To help our clients businesses grow online
Search Engine Marketing
Promote your business online to targeted prospects you can turn into customers clients & patients anywhere on the internet
Today’s shifting digital world means all business owners are starting out on a level playing field…if they know the best practices that are fit for purpose.
At Lofty Digital Marketing Agency, we consult with our clients and develop an online marketing strategy that includes content marketing that will not only get top page rankings in the main search engines but through industry standard safe practices get long-term results that keep the phone ringing, so you can grow your business. For small businesses that are keen to grow and outperform their competitors here are three great digital services, we can offer to get your internet marketing started. This would include web design that is created to help converting prospects to take an action
We all like to think its great if we can get clients to our websites and social media platforms for free (ORGANIC), but its not always the best type of visitor because using paid searches like Google, Bing or Facebook you can get in front of the exact type of client immediately. Of course you pay, but the returns can make it very lucrative.
Do What You Do Best!
You need a great product or service to satisfy your customers. It should solve a problem or make things easier. Customers, clients or patients are the lifeblood of your business that provides for you, your family and your supplier’s families. Marketing and sales are your business drivers: LIKE IT OR NOT. You have the passion for running your business better than anyone else in the world, so don’t waste your time learning other things like marketing.
It takes a long time to learn!
You need to create, innovate & lead your business. Don’t work in it, work on it.
Are you interested in trying out Facebook(TM) paid advertising, then click the link to find out more about attracting more customers, clients or patients to your offer page so you can contact them and add them to your list and provide them more information and eventually become a paying client.
Interested in Website Design For Small Business?
GET BETTER RESULTS BY implementing core web site elements!
Pretty Websites Doesn't Mean More visitors turn to Paying Clients! You should include conversion rate optimisation
So, you’ve got a list of interested prospects and now you need to follow up with ideas and information to help them solve their problem. But you need to know where they are coming from, was it the web design on the homepage or landing page, and you should segregate them so individual groups only get relevant information.
Build E-mail Funnels
Conversion Rate Optimisation
Getting visitors to your site is one thing, but getting them to do something is another. Your website should be structured to engage, inform and offer value with you getting their details so you can keep in touch. You can keep them interested and ready to engage with great content marketing or video
Mobile Optimised Sites
Current day local searching, shopping, and purchasing have changed. You need a website design that also displays to desktop, tablet, and smartphones correctly. If your site takes too long to load and when it does potential customers can’t read it very well…You’ve lost them to competitors.
Fast Mobile Loading
Capture Visitor Details
Build E-mail Funnels
Fast Mobile Loading
Your company is in good hands with our specially tailored services
You can call us for more information
Mobile App creation
Contacting and updating customers, clients or patients has never been easier than with mobile apps and geo location specific messaging. It can also be used to increase website traffic
social media marketing
Reaching out to customers and potential customers is all part of the Social Media Marketing Strategy, to offer SME’s the option to give quick replies to potential client questions
Are you worried about prominent reviews which imply a poor experience or service? Perhaps you don’t even know they exist! Wouls you to push them off the front page and in future know as soon as someone gives you a substandard review.
Grab the attention of the mobile shopping customers first
Business owners and managers are usually stretched for timeso rely on advice from a business consultant with experience in the field they are looking to grow in.
A digital marketing agency with a wide spectrum of disciplines which can include many online marketing strategies, especially map listings with a tap to call and a directions button. SEO will be needed at some point to create an organic marketing campaign to last. One other important strategy is social media to directly engage and offer advice. And one of the fastest growing mediums is video marketing for businesses
Local business owners with both products or services to offer potential customers need to keep drawing in new prospects as there will always be an attrition of older clients. The competition can be fierce and every advantage needs to be taken. As the business owner you’ll have intimate knowledge of your service and should be directing the content marketing element to give your products the justice they require and not get a stranger to write something for you.
How To Make More Sales For Your Business
Fail to plan…plan to Fail
Without sales, your business is just a time consuming and expensive hobby. Without marketing, you’ll not get any customers, clients or patients. Sales and marketing are your business drivers. You create, design and innovate a great product or service that only you can deliver to help peoples lives for the better
Things I see business owners get wrong. Price is always big on the list. One word of advice. Do not discount. There will ALWAYS be someone to go lower than you. Stay away from discount wars, you’ll never make any profit. Make the sale easy for your customer, if you can give credit, do it. Freemium models can work very well but plan your sales funnel. Remember your selling yourself as much as your product…you do believe in your product or service, don’t you. Test your sales strategy and re-think after testing. New customers are expensive, so re-activate your old customer base. Always ask for referrals they cost nothing to acquire. Finally, ask Will at Lofty Digital Marketing Agency to come up with an online strategy/process for your business or book a consultation, today.
What Is Local Search Optimisation?
Local search engine optimisation is necessary to succeed in business in today’s digital marketplace. The fact is, a majority of consumers are actively looking online to find various products or services they might need. Thus, if your business is not currently ranking as high as possible on the search engines, you are bound to miss out on a large potential segment of the market. Because of this, you want to be sure to invest a good amount of time, energy, and money into your own search engine optimisation efforts. Below, we will talk about what search engine optimisation is and we will be going over its benefits.
Getting your website ranking higher within the search engines like, Google Or Bing, specifically for local results. Is very important in today’s digital age because a majority of consumers are actively seeking various products and services online. Such as “Spa near me”. Because they are beginning their research and buying process online, it is more important than ever before to get your website ranking high within the search engines to put yourself on the maps listing in terms of getting your business found and becoming a part of the research process. Without having a high ranking on the search engines for relative keywords or key phrases, you are bound to miss out on a large percentage of the market that actively seeking answers online. The other answer is to use Pay Per Click advertising. Again, this requires some skill to get a good listing at the right price to the right market.
Now that we have gone over some of the main things that describe “what is local search optimisation,” we will be going over some of the benefits of implementing it for your company and how you will grow with local search both from organic and Maps listings.
Perhaps the biggest benefit that you are going to be able to get when you invest in search engine optimisation for your website is the ability to achieve much better overall traffic numbers. Because your website is going to be ranking higher in the search engines for various keywords and key phrases associated with your business and market, you are going to be able to get more prospective customers going to your website. This alone is reason enough to invest in SEO efforts within your marketing mix because the more traffic you have going to your website, the more chances you are going to have to convert the traffic into actual customers for your business.
Unlike other traditional marketing strategies that can cost a lot of money to implement, SEO is something that can be relatively affordable. This is especially true if you are able to hire a company that knows exactly what they are doing. Because it has no incremental costs associated with it, once you make the decision to hire a company to handle it for you, it is going to allow you to focus on other tasks involved with your business and reap the benefits of getting better rankings within your industry.
Another benefit that you are going to get from focusing on local search engine traffic is the ability to have much better targeting when it comes to your SEO efforts and your marketing efforts in total. Because you are going to be targeting specific local keywords and traffic, it is going to make it much more likely that you are going to be able to achieve high conversion rates with your efforts.
Overall, there are a lot of different reasons to invest heavily in your local search engine optimisation efforts. Not only can it boost the total amount of traffic you are able to get to your website on a daily basis, but it can do so without costing a fortune.