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social media consultant for SMEs

Social Media Consultant

Why Use Social Media For Your Small Business?

  • What is social media and why does it matter for small businesses
  • How to get started with Social Networks
  • Tips for getting more sales on social media
  • The 5 best practices for effective customer service on social media 
  • Examples of successful brands who use social media
  • The benefits of hiring a consultant to help you grow your business online
  • Why I should be the one consulting your company
  • What is a social media consultant do?
  • What services do social media consultants provide?
  • What skills does a social media manager need?

In today’s world, it can be difficult to get a business off the ground. One of the most important aspects of any successful company are having a strong online presence and social media strategy in place – but this does not come without some difficulty. You’ll need to have a multi-faceted digital marketing service including social media advertising.

Social Media Content will help generate visitors and build activity, so, you want to make your mark on the internet? Well, we’ve got some tips for making an engaging social media profile. First and foremost: be yourself! Be creative with photo captions or short videos– don’t just post about what happened at work today (although that could definitely count as content). Don’t forget that valuable relationships take time; keep communicating every day in order to see how it goes over before posting anything new. And most importantly- never underestimate how important honesty is either between ourselves/others through posts like these.

With new platforms popping up each day, Facebook changing their algorithm on a monthly basis, 
and more people using smartphones than ever before, it has become impossible for businesses to stay afloat without an expert helping them out with their social media plans. A social media consultant does several things, like help you find your audience – both locally and globally – by creating content that resonates with them while also providing strategies for maximizing engagement from your customer base. 
Give us a call today on +441623 272150 and chat to Lofty Digital Marketing for a professional experience!

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1. What is social media presence and why does it matter for small businesses

Social media is a term that refers to the collection of online tools that people use to share information, photos, videos and other types of content all contained within the area of Digital Marketing. This type of communication has exploded in popularity over the last several years as more and more people have started using social media channels like Facebook, Twitter and Instagram. 
These platforms are used to build relationships, increase visibility, promote products/services, 
attract customers/clients/donors, etc.
In this blog post, we’re going to discuss what social media means for small businesses. 
Small business owners often struggle with how they should allocate their resources when it comes to online marketing strategies because there are so many different options available today. Social media offers a huge opportunity for small businesses looking for ways to reach new customers at a low cost but it’s also important not to ignore traditional methods such as SEO or email marketing campaigns either. The key is to
be consistent using a process to post certain types of content over a given period.

2. How to get started with social media services

There are many ways to use social media for your business. It is important to have a 
plan before diving in, so you can see the best results. 
Some of the methods listed below include: -Creating an account on Facebook or 
Twitter and uploading company profile photos -Posting updates with links that 
direct people back to your website/storefront -“Liking” other posts from businesses 
within your industry and commenting on them occasionally.
We all have our favourite channels- LinkedIn for professional networking, Instagram for posting photos of your latest product line, and Facebook for interacting with new followers on your business page. But there’s one thing they all have in common: You need to get started with relevant content!

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digital marketing strategy with social

3. Tips for getting more sales on social media

The rise of social media management has made it easier for people to build relationships with potential customers and grow a business using blog content shared across social media campaigns.
Using social platforms is a great way to get your business noticed social content creation, but it can be difficult to stand out in the crowd.  It’s easy for potential customers to see all the ads and promotions on social media sites. One of the best ways you can build trust with your audience is by providing helpful content that engages them. This will make them more likely to buy from you or recommend you to others. Here are some tips for getting more sales and building trust on social media posts.
It’s a powerful tool for small business owners. It’s easy to use, free and accessible to everyone with an internet connection. But even though it’s so simple, there are some things you can do to make sure your message gets heard. Don’t be afraid of video or images – they’re worth their weight in gold!
Don’t be afraid to use hashtags or mention other companies, but don’t go overboard! 
Make sure you’re putting out quality content. Be consistent with posting on Twitter, Facebook, 
Instagram etc so people know what they can expect from you. If they see that every day there is something new about your business it will help them trust that their information is safe with you and they’ll be more likely to buy from you in the future! -Personalize posts when appropriate 
by including pictures

social media networking

4. The 5 best practices for effective customer service on social media (things like responding quickly and answering questions) 

Customer service is a very important part of any business, but it has become even more essential to provide good customer service on social media. According to one study, 80% of unhappy 
customers will not buy again from a company after the first time they have an issue with them, and 
89% won’t give feedback on their experience either. This means that you have less than a 50/50 chance of retaining your customer if you don’t handle complaints well in the social media sphere. 
Other best practices for providing effective customer service on social media: 
First, respond quickly if it’s getting ugly don’t air your laundry in public use your data and call the customer up and solve the issue then go back to the thread and let everyone know that the issue has been resolved. Social media moves fast and if you don’t stay up-to-date then your customers will go elsewhere. You should be 
monitoring all your platforms at least once every two hours throughout the day, or better still have 
someone do it for you, so that you can answer 
questions as they come in. Also, use emojis to make it fun! Who doesn’t like getting an emoji? 
If you want to take things one step further try using gifs or memes; these will definitely put a 
smile on someone’s face when they’re having problems with your product or service. Always respond to all the comments whenever possible, it shows your brand is trustworthy and you care.

social media program news

5. Examples of successful brands who use social media marketing consulting

It’s no secret that social media is an important tool for marketing and building your business. 
Social media can be an effective way to engage with customers, but it takes a lot of time and effort. 
You might not know, though, how many successful brands use it to market their products and build a loyal following. Examples of successful brands who use social]media: 
Market America, Hootsuite Media Inc., Red Bull North America LLC., Nike Inc.

6. The benefits of hiring a consultant to help you grow your business online

Many small businesses owners feel like they can handle the online aspect of their business themselves. 
But with so many different tools and resources available, it becomes overwhelming to stay on top of everything. 
What’s more, most people who start a new business don’t have experience in this area, which means they’re at a disadvantage when trying to promote themselves. This is where hiring an expert consultant becomes beneficial- there are literally hundreds of consultants out there that specialize in helping small businesses grow their online presence! If you’re feeling overwhelmed and don’t know where to start, 
hiring a professional consultant might be your answer.
A qualified consultant can provide expertise and guidance that will help you make decisions about everything 
from marketing, accounting, social media management strategy, website design and more. 
You deserve a partner who knows what they are doing. You should have someone on your team who has experience in this industry so that they can guide you through all of these decisions without fear of hurting your company because of their inexperience. An expert is always worth investing in when considering making changes to any aspect of one’s life- especially their livelihood!

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7. Why I should be the one consulting your company

I’m sure you’ve seen the countless times your Facebook feed has been filled with posts about how to 
succeed in business without social media consulting.
So, I’m not just another consultant. I’ve worked for small businesses, and I know what they need to succeed and work with the firm and build and work through and create the right business goals. 
If you’re looking for someone who understands the needs of a small business owner, then you should hire me as your consultant! Small businesses are my passion, and it’s my goal to help them grow successful! We all want our companies to be profitable, but many times we don’t have the time or knowledge on how to do this ourselves. 
You may think that hiring an outside consultant is expensive, but if you consider the cost of losing valuable employees due to burnout from taking on too much work themselves…it could actually save you money in the long run! The advice that I give will be tailored specifically towards your company’s needs.

If you are looking for help with a social media expert strategy, we would love to hear from you! 
We have many years of experience helping successful companies grow. Let us know how we can be of service and one of our experts will get back to you as soon as possible.

Frequently Asked Questions

What does a social media consultant do?

A social media consultant is an individual who specialises in making your small to medium-sized business profitable by using the best tactics to reach your target audience across Facebook, Twitter, Instagram, Snapchat and other platforms and help build and engage your chosen client base. There are many ways to enhance tour brands and also make a profit from social media without spending any money on ads. However, using paid advertisements can enhance your social media performance.
Some consultants will offer a turnkey service, while others will work with the professionals within your business.

But, why does my small business need one? Social media marketing can help you reach people beyond your current customer base by harnessing the power of online communication tools like Facebook, Twitter, Instagram etc… But it’s more than just driving traffic to your website. Our experts are skilled at turning followers into customers through engagement building activities on desktop, mobile and tablet platforms– including email campaigns that integrate with other marketing channels to create tiered customer journeys tailored to their browsing habits. And they’re adept at spotting new opportunities when they arise.

What services do social media consultants provide?

Social media consultants can help a small business make social media accounts profitable by providing tips on how to manage existing platforms, pick the right platform(s), and generate branded content.

Many people find it difficult to keep up with the advice constantly being given out about which platform is best for businesses or brands, and don’t know what they should be posting or how often. 
A social media consultant’s job is to take away that worry because they’ll handle updating the account according to instructions from their clients. Another thing a social media consultant might do is teach 
you how to create custom branded content so your followers will feel like they’re getting something special just for them – this also makes them more likely to buy from you than if you were using generic visuals
Social Media Consultants with a track record implementing an overall digital marketing strategy can also use three main tactics: organic growth (setting up Facebook), paid to advertise 
(setting up Google + Ads), and consulting customers individually. They might also provide feedback on your website after you’ve created one, or they could offer help finding relevant keywords.

What skills does a social media manager need?

The primary skill required is the ability to strategize which social media platforms can best target your intended audience(s) while still keeping up with current trends and an all-inclusive, social media optimisation. The secondary skills are more focused on 
how to leverage that strategy into increased sales or other forms of tangible ROI
There are plenty of tools out there designed for particular tasks such as scheduling posts, private messaging specific users, and monitoring analytics. You should always use these where possible but also know that some tasks will require a bit of ‘hands-on’ finesse such as creating compelling content and engaging in productive conversations with others. They also need to know how much traction they have reached with the work they do towards an individual goal like, reach, comments, likes, shares and joining a list or making a purchase.

First understand who you’re targeting, what they want and when they want it. From here we’ll look at the typical customer lifecycle and how to engage and nurture the prospect. Then implement the social media program on the relevant social media networks.

If this all seems like a lot of work, it is. But if you want to navigate the social world for business then call will on 01623 272150 or book a slot to talk at for a social media strategy session where we can look at gaining additional clients building an engaged audience and work out a social media optimization path for your business.

Still Have Some Questions Left?

Call us for a Free Consultation at 01623 272150

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