10 Insanely Effective Local Marketing Strategies To Try
Local marketing strategies that can help local businesses to convert more customers and generate more sales and revenue
Local marketing is essential, but if you’re like most local business owners, you’ve undoubtedly wondered, “I feel like I’m doing everything I can, so why isn’t my local marketing giving the results I want?” It’s an excellent question. After all, there are a lot of moving components in local marketing.
There’s SEO, content marketing, social media, and PPC ads to consider — it’s a lot for anyone to handle. Knowing which ideas are worth pursuing and which aren’t is the actual key to good local marketing. Here are ten fantastic local marketing concepts that can significantly increase your income.
Local marketing is essential, but if you’re like most local business owners, you’ve undoubtedly wondered, “I feel like I’m doing everything I can, so why isn’t my local marketing giving the results I want?”
It’s an excellent question. After all, there are a lot of moving components in local marketing. There’s SEO, content marketing, social media, and PPC ads to consider — it’s a lot for anyone to handle.
Knowing which ideas are worth pursuing and which aren’t is the actual key to good local marketing. Here are ten fantastic local marketing concepts that can significantly increase your income.
#1: Master the Art of Facebook Locational Marketing
You should constantly use Facebook to sell your business to your local audience. Consumers are increasingly looking to Facebook for company information. There are two types of ads that can help you: brand awareness and website clicks. Brand awareness can help you break down barriers and prime your local audience to come to see you. Following up on your brand awareness campaign with a website click promotion will help you acquire new consumers.
#2: Review Your Yelp Categories
You already know how crucial reviews are, and Yelp has a significant SEO advantage. Making sure you’re using the proper Yelp categories is one of the best methods to increase your online presence.
Many small businesses pick their category without giving it any thought. Return to them and review them, keeping your most critical keywords in mind. You’ll acquire more organic traffic from Google if you choose categories that highlight your talents and keywords.
#3: Create Unique Landing Pages for Each Campaign
It may seem like a lot of work to create a unique landing page for each marketing campaign you run, but utilising a service like Unbounce, you can accomplish it quickly. The advantage is that you’ll know that every ad click will take consumers to a website that sells exactly what you’re advertising.
Conversion is both a science and an art. The more easily consumers can draw a line between your ad and your call to action, the more likely they are to convert. If you keep things simple, you’ll see an increase in sales.
#4: Get Reviews with Remarketing Ads
The vast majority of buyers rely on reviews to make purchasing decisions. The trick is to get your current clients to write reviews for you.
Setting up a basic retargeting ad for individuals who buy from you or fill out a form on your website is one method to do it. Consider a headline that reads, “Happily satisfied with your purchase?” Please leave us a Google+, Yelp, or Facebook review! ” While not every consumer will respond, some will and every favourable review you receive will help you gain visibility and trust.
#5: Make Local Activity Guides for Your Brand
Local marketing is all about loving where you are – and assisting your customers in doing the same. As a result, creating a local guide for an activity that is likely to appeal to your target audience makes sense.
If you sell culinary equipment, for example, you could make a guide to area farmers. If you offer outdoor equipment, you might also construct a hiking trail guide. The goal is to combine your local knowledge with your brand to provide something useful to your fans.
#6: Respond to Twitter Mentions Automatically
Social mentions can have a significant impact on how your business is perceived. Automating reactions to your Twitter mentions is one approach to optimise that impact.
Zapier is a service that allows business owners to set up triggers that send out rapid answers when their firm is mentioned. It boosts your engagement right away and makes others who mention you feel important.
#7: Use Third-Person Ad Copy
Online advertising can sometimes feel like a never-ending barrage of noise. Everyone, even your competition, is bragging about how fantastic they are. You must stand out if you want to be heard by your target audience.
Using a third-person voice in your commercials is one method to do it. You could, for example, utilise a sentence from a testimonial as your headline. “Hiring ABC Company was the best decision I ever made” is a headline that will catch people’s attention and use social proof to generate leads.
#8: Use Google AdWords’ Radius Location Targeting
Targeting your adverts on Google AdWords is a true art form. You may increase the possibilities that your ad will be viewed by the individuals who are most likely to buy from you by using their radius location targeting.
Set up a series of radius targets in AdWords so that your store seems to be the centre of a bullseye. Then analyse your data and make necessary adjustments to your local bids. This can make a significant difference in the effectiveness of your adverts.
#9: Mention Your Store’s Distance in Mobile Adverts
It’s likely that more consumers will view your ads on mobile devices than on laptops. Given this, it makes sense to emphasise your local ties by providing the distance from your store in your Google mobile ads.
It’s simple to accomplish. To identify new ad groups in your area, simply use the Google Search Console. Then, by including your postcode in your title, you can easily steal clicks from your competitors.
#10: Include Storefront Photos in Your Ads
As a customer, you’ve most likely driven past local shops without stepping inside. Including a photo of your store’s front in your advertisements is a simple approach to persuade folks to come to see you.
When you view a photo, you’ll think to yourself, “Hey, I’ve been there!”
” is the audience’s response. It’s a simple, low-cost strategy that can persuade folks to stop and visit you rather than driving by.
Stop guessing which marketing ideas are worth attempting and stop wasting your time on concepts that don’t work. When it comes to recruiting clients and increasing your business, these ten basic local marketing tips can make a big difference.
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